We’ve been using this column all year to provide you with updated global spend data that helps you think ahead and plan smarter global market strategies. We’ve looked at emerging markets, new opportunities and big trends, and now, as the year comes to a close, we have even more encouraging news: ad spend continues to rise in Asia! It’s the continuation of an ongoing pattern that offers further evidence of prime business opportunities for companies who take action now.
According to Nielsen research reports for the third quarter, ad spend increased 9% across 12 markets. Big numbers came from India and Indonesia – both of which posted 32% year-on-year third quarter growth – along with Hong Kong, which saw a 24% increase.
China’s growth was slightly slower at 7%, but it’s still the dominant market, delivering 68% of all spend from the surveyed nations.
Asia Pacific is home to the highest levels of consumer confidence.
Just as significant, Nielsen’s statistics also indicated that the Asia Pacific region is home to nine out of the top ten markets where consumer confidence is the highest. And this confidence is translating into big spending plans, just in time for the holiday season:
- 41% of shoppers plan to spend on holiday travel
- 40% on apparel
- 39% on out-of-home entertainment
- 34% on technology products
- 25% on home improvement
The latest numbers just confirm what we’ve been seeing all year – global markets always seem to keep the good news coming. Were you prepared to capitalize on these trends in 2010? Are you ready to run targeted global campaigns in 2011?
As we’ve seen, the opportunities are plentiful, but you need smart strategies and local expertise to ensure quick-to-market campaigns and measurable returns. Start by finding out the fastest way to test how your product or service will perform in new markets – we can help! It’s not too late; get moving now and make 2011 the year you go global.
Contact us about taking your marketing international by emailing bebrilliant@acronym.com.