Spying for Success: Top 10 Tips for Competitive Intelligence
It’s time to become a spy. Now, I don’t mean it’s time to grab a suit, throw on a pair of sunglasses and channel your best James Bond. But it is time to become an online sleuth, poking around and...
View ArticleKeyword-Driven Marketing for B2B
Typically, when people talk about search marketing, they talk about companies in huge B2C sectors, such as financial services, travel and consumer electronics. What you don’t hear are stories from the...
View ArticleOnline Ad Spend Hits Record High: How About Your Budget?
According to a recent survey conducted by PricewaterhouseCoopers and published by the Interactive Advertising Bureau (IAB), internet advertising spend totaled $12.1 billion during the first half of...
View Article26% Increase in Online Ad Spend in Singapore
If you’re not marketing in Asia, it’s time to get onboard – fast. According to a recent study by PricewaterhouseCoopers and the IAB, spending through online channels has reached $64.6M in Singapore, up...
View ArticleChina: Is There Room for a Third Engine?
The Chinese search market has long been all about Baidu, with Google a distant second. The latest numbers confirm this fact: Baidu dominates with a 73% market share, while Google follows up at nearly...
View ArticleUK Now World’s Largest E-Commerce Market Per Capita
Fish and Chips. Shepherd’s Pie. A nice warm beer (yuck). Okay, maybe these aren’t the items fueling online sales in the UK, but the revenue being generated is sure helping keep a poor economy moving...
View ArticleGlobal Online Population to Rise 40% By 2014
Singapore. The UK. China. All around the world, we’re seeing proof of e-commerce and ad spend on the rise. Get ready for the latest numbers: Forrester Research estimates the global online population...
View ArticleAd Spend, Consumer Confidence Continues to Rise in Asia Pacific
We’ve been using this column all year to provide you with updated global spend data that helps you think ahead and plan smarter global market strategies. We’ve looked at emerging markets, new...
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